Welcome to the brand refresh and book PR campaign for Dr. Stephen Soloway, a world-renowned rheumatologist with more than 30 years of experience. In order to sell books, it is important to have a strong personal brand. That’s why DMJ partnered with Dr. Soloway and Skyhorse Publishing to produce a plethora of PR and digital media. DMJ created two websites, managed multiple social media channels, and produced more than 30 videos. Digital distribution and PR included; Facebook, Instagram, LinkedIn, TikTok, as well as helping to coordinate appearances at book signings and guest appearances on podcasts.
Dr. Soloway recently published two books, “Bad Medicine” and “Medical Politics,” with Skyhorse Publishing, a leader in the industry. As part of this campaign, DMJ redesigned the book cover for “Medical Politics” to better reflect its content and appeal to readers. The PR package also included book spots of varying lengths.
No brand is complete without a proper social media presence. To showcase Dr. Soloway’s work and the impact he has had on the lives of his patients, DMJ strategized and created more than 50 videos featuring patient testimonials, the doctor on camera, and newsworthy content, all customized for the specific social media platform.
These short videos feature patient testimonials and highlight the unique approach that Dr. Soloway takes in treating his patients.
Lee Anne had been struggling with a medical issue for 40 years and finally found relief thanks to Dr. Soloway’s investigative expertise.
RV was facing a lifetime of painkillers before Dr. Soloway “put the medicine in the right place”.
Bob, a former minor league player and TV producer, thought working out was a thing of the past. “It was literally a five minute diagnosis and I’m back to working out.”
If you are interested in building your personal brand and promoting your books, consider working with DMJ. Let’s collaborate on building your personal brand and reaching new audiences.
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